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Supreme dropped new Box Logo New Era hats as a part of their FW20 Week 6 release. The red colorway of the hat features a Supreme box logo on the front and a patch on the side that says "World Famous 1994." The hats dropped alongside Supreme collaborations with both Shure and Smurfs. This Supreme Box Logo Hat released on October 1st, 2020, and retailed for $48 USD.