English designer Jason Denham founded his label in 2008, and now he's entering the sneaker world thanks to a collaboration with Nike that brings forward the Nike Air Max 90 Denham model. This silhouette is part of a larger collection that incorporates denim into the design to complement other materials. Unlike uppers that may only use premium leather components, the Air Max 90 Denham opts for patches of denim in various shades, consisting mostly of the Infrared and Ecru along the sides, lacing, and parts of the outsole. A heel patch in a brown color does add some leather to the mix, and insoles and lining of the silhouette feature Denham lettering to complete the look.

The Nike Air Max 90 Denham released in September 2020 and retailed for $160.