The adidas Ultra Boost 4.0 Cookies & Cream 2.0 sneaker's design incorporates a core black heel counter contrasting its lightweight and breathable trace Primeknit upper. The lightweight and breathable full Primeknit upper is supported by a Core Black 3-Stripe cage on the midfoot, while a Core Black heel counter provides support to the heel. The design also features a white rubber BOOST midsole for an impact absorption and cushioning, a black rubber outsole with treads for traction, and trace black and white shoelaces across the tongue. An adidas embroidery and the "Ultra Boost" branding on the heel counter complete the look.
When making its debut on 15th March 2018, the adidas Ultra Boost 4.0 Cookies & Cream 2.0 had a recommended retail price of $180.